According to marketing statistics, the ad industry will be worth $860 billion by 2024. But with the recent Covid-19 virus, these numbers have taken a turn for the worse. As a result, marketers are now shifting their focus from traditional print advertisements to more innovative digital platforms. The rise of social media is another example. In March of this year, 38% of marketers announced plans to use infographics to boost their business.
This year, 57% of businesses acquired a customer from a blog. The number of internet users conducting research online increased by 83%. Facebook is now the third-largest social media network, and marketers say it is "critical" to their business. Another powerful digital marketing strategy is FOMO or Fear of Missing Out. People are constantly connected to the latest events and information and are afraid of missing out on rewarding experiences.
In the U.S. and Europe, mobile ad spending is predicted to grow at an 8.2% CAGR in 2020. In North America, mobile advertising will contribute around 65% of the total market by this time. In addition, retailers are also adopting location-based ad services to engage with consumers and offer targeted updates. This is likely to fuel the growth of the digital marketing industry. In Australia, mobile phone usage is expected to be up by 38% in 2020, and desktop traffic will increase by 9%.
According to Accenture Interactive, global advertising is expected to grow at an 8.2% CAGR. This means that digital marketing will account for almost half of all B2B businesses by 2022. That is a significant jump from the 29% share of digital commerce in 2017. The world is also projected to see a reduction of almost 20% in revenue from traditional offline channels by 2021. And while this may be a small increase, it still represents a large market.
Despite the rapid growth in digital marketing, it remains a crucial part of the overall marketing strategy. The latest trends show that it is important to focus on the right audiences. It is crucial to understand the psychology behind consumers to reach the highest potential. By integrating these trends into your business, you'll be on the leading edge of your competition. In addition to that, digital marketing is a growing part of a business's overall strategy.
The duopoly of Facebook and Google is proving to be a highly profitable endeavor. This year, Facebook's ad business is forecasted to increase by 9%, while Google's will grow by 8.2%. Interestingly, the two ad businesses will still account for around 65% of all global advertising revenue by 2022. While these numbers may seem modest, they are important to understand the future of digital marketing and its role in the market.
Visit here website digilink ads.
